Waterford Waterfront along the River Suir

Proof before promises

Client results tied to enquiries, bookings and revenue

Oconcept connects acquisition, conversion, CRM, automation, booking and measurement. These examples show the commercial outcomes we track after the click.

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Case studies

What changed, what we built, and what happened next

The objective is not to make marketing activity look busy. It is to create a measurable path from discovery to commercial outcome.

Vej Healthcare WhatsApp campaign showing 27 enquiries from €30 spend

Paid acquisition + conversion

27 WhatsApp enquiries from €30 ad spend

Situation: A healthcare campaign needed fast, measurable demand without wasting budget on vanity metrics.

What we built: We connected the campaign to a direct-response conversion path and measured the actions that mattered after the click.

€30 total media spend
27 WhatsApp enquiries
€1.11 cost per enquiry
312 link clicks

ITCAN Medical Group SEO performance showing 49K clicks and 105K impressions

SEO + local discovery

49K organic clicks and 808 calls from Google Business

Situation: A medical group needed stronger discoverability across search and local intent, not just more social visibility.

What we built: Search optimisation and local visibility were treated as one acquisition layer, with performance tracked through Search Console and Google Business activity.

49K search clicks
105K impressions
46.6% CTR
808 calls from Google Business

Sales dashboard showing $277,066.40 in tracked sales and 266 percent increase

Revenue + campaign economics

$277,066.40 in tracked sales in one reporting period

Situation: The commercial question was not how many people clicked. It was whether acquisition activity translated into measurable sales.

What we built: Campaign performance was reviewed against revenue outcomes so optimisation decisions were tied back to business value.

$277,066.40 tracked sales
266% increase shown in report
Revenue-led optimisation
Commercial reporting, not vanity metrics

Evidence library

Screenshots, dashboards, websites and client feedback

Use the gallery to inspect the underlying proof behind the work.

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Vej Healthcare Services website built by Oconcept

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